AI assistantsOpenAI
ChatGPT
Skill: BeginnerSetup: Sign up and goCost: Free plan
The assistant most agents start with. Strong for voice practice and images.
12 use cases on this site
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AI tools for real estate agents
Which AI tool for which job.
The tools I teach and run in my own business, sorted by what they do. Each page says what agents use it for and links to the use cases it fits. No affiliate links. Free.
New to AI? Start here
New to AI? Start with these three.
Three tools are all you need to get going. The rest of the list is here when you're ready to add more.
ChatGPT or Claude (pick one)
One AI assistant you open every day. Both have free plans. I teach Claude first for writing.
Cost: free plan to start.
A meeting note-taker
Records your calls so AI can write the follow-up from what was actually said. Granola or Fathom.
Cost: check pricing. Fathom has a free plan.
Canva
For the graphics, flyers and thumbnails that go with everything else.
Cost: free plan to start.
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AI assistantsAnthropic
Claude
Skill: BeginnerSetup: Sign up and goCost: Free plan
The writing model I teach first for listing copy, client emails and deal math.
10 use cases on this site
AI assistantsGoogle
Gemini
Skill: BeginnerSetup: Sign up and goCost: Free plan
Google's model. A good fit if you live in Google Workspace, and it powers my virtual stager.
0 use cases on this site
AI assistantsxAI
Grok
Skill: BeginnerSetup: Sign up and goCost: Free plan
xAI's assistant, with live access to what's being posted on X.
1 use case on this site
AI assistantsGoogle
NotebookLM
Skill: BeginnerSetup: Sign up and goCost: Free plan
Google's notebook that answers only from the sources you load into it.
1 use case on this site
AI agentsMeta
Muse
Skill: BeginnerSetup: Sign up and goCost: Free plan
Meta's personal AI agent. Strongest for Facebook work: sorting contacts and finding rent-by-owner landlords on Marketplace.
2 use cases on this site
AI agentsAgentMail
AgentMail
Skill: AdvancedSetup: Technical setupCost: Check pricing
Email inboxes made for AI agents.
1 use case on this site
AI agentsAnthropic
Claude Code
Skill: AdvancedSetup: Technical setupCost: Paid
Claude that writes and runs code, for when you want your own small tool.
0 use cases on this site
AI agentsAnthropic
Claude Cowork
Skill: IntermediateSetup: Some setupCost: Paid
Claude working inside a folder on your computer, with skills you build once and reuse.
9 use cases on this site
AI agentsOpenAI
Codex
Skill: AdvancedSetup: Technical setupCost: Paid
OpenAI's coding agent. My virtual stager is built in it.
0 use cases on this site
AI agentsNous Research
Hermes Agent
Skill: AdvancedSetup: Technical setupCost: Check pricing
An always-on agent that runs scheduled work on a server while you sell.
2 use cases on this site
Meetings & voiceFathom
Fathom
Skill: BeginnerSetup: Sign up and goCost: Free plan
Records and transcribes Zoom calls.
0 use cases on this site
Meetings & voiceGranola
Granola
Skill: BeginnerSetup: Sign up and goCost: Check pricing
AI meeting notes and transcripts that your other AI tools can read.
3 use cases on this site
Meetings & voiceWispr
Wispr Flow
Skill: BeginnerSetup: Sign up and goCost: Free plan
Voice dictation that works in any app. You talk, it types.
0 use cases on this site
Content & videoCanva
Canva
Skill: BeginnerSetup: Sign up and goCost: Free plan
Design tool for social graphics, flyers and thumbnails.
2 use cases on this site
Content & videoEcamm
Ecamm Live
Skill: BeginnerSetup: Sign up and goCost: Paid
Mac screen recording with your face on camera.
0 use cases on this site
Content & videoGamma
Gamma
Skill: BeginnerSetup: Sign up and goCost: Free plan
AI presentations and simple web pages.
0 use cases on this site
Content & videoHeyGen
HeyGen
Skill: BeginnerSetup: Sign up and goCost: Free plan
AI video, including avatar videos and translation.
2 use cases on this site
Content & videoAtlassian
Loom
Skill: BeginnerSetup: Sign up and goCost: Free plan
Quick screen recordings you can share by link.
1 use case on this site
Content & videoOpus
Opus Clip
Skill: BeginnerSetup: Sign up and goCost: Free plan
Cuts a long video into short clips.
1 use case on this site
Websites & appsLovable
Lovable
Skill: IntermediateSetup: Some setupCost: Free plan
Builds web apps from a description.
0 use cases on this site
Websites & appsNetlify
Netlify
Skill: IntermediateSetup: Some setupCost: Free plan
Hosting for simple websites, including one-click property sites.
1 use case on this site
Automation & CRMFollow Up Boss
Follow Up Boss
Skill: IntermediateSetup: Some setupCost: Paid
Real estate CRM built around lead follow-up.
3 use cases on this site
Automation & CRMGoogle
Gmail
Skill: BeginnerSetup: Sign up and goCost: Free plan
Email. Connect it to Cowork and deal paperwork stops getting lost.
2 use cases on this site
Automation & CRMHighLevel
GoHighLevel
Skill: IntermediateSetup: Some setupCost: Paid
CRM with email, texting and automation built in. My main CRM.
1 use case on this site
Automation & CRMGoogle
Google Calendar
Skill: BeginnerSetup: Sign up and goCost: Free plan
Calendar. Where contract deadlines should end up.
1 use case on this site
Automation & CRMn8n
n8n
Skill: AdvancedSetup: Technical setupCost: Check pricing
Workflow automation you can self-host.
1 use case on this site
Automation & CRMTally
Tally
Skill: BeginnerSetup: Sign up and goCost: Free plan
Simple free forms.
1 use case on this site
Automation & CRMTypeform
Typeform
Skill: BeginnerSetup: Sign up and goCost: Free plan
Forms and questionnaires.
1 use case on this site
Automation & CRMZapier
Zapier
Skill: IntermediateSetup: Some setupCost: Free plan
Connects apps that don't talk to each other.
2 use cases on this site
Prospecting & outreachBatchData
BatchTrace (BatchData)
Skill: IntermediateSetup: Some setupCost: Paid
Skip tracing to find phone numbers for a list of owners.
1 use case on this site
Prospecting & outreachPropertyRadar
PropertyRadar
Skill: IntermediateSetup: Some setupCost: Paid
Property and owner data for building prospecting lists.
0 use cases on this site
Prospecting & outreachREDX
REDX
Skill: IntermediateSetup: Some setupCost: Paid
Expired, FSBO and pre-foreclosure leads with phone numbers.
0 use cases on this site
Prospecting & outreachSlybroadcast
Slybroadcast
Skill: IntermediateSetup: Some setupCost: Paid
Ringless voicemail. Your message lands in voicemail without the phone ringing.
1 use case on this site
Prospecting & outreachVulcan7
Vulcan7
Skill: IntermediateSetup: Some setupCost: Paid
Expired and FSBO lead data with phone numbers.
0 use cases on this site
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Join the groupTools are listed because they show up in the AI Builders training or in my own workflows. Nobody paid to be here and there are no affiliate links. Check AI output before it reaches a client, follow your MLS and fair housing rules, and follow call and voicemail rules in your state.